(10) HR Brand Differentiation
Left: Translated, “Doorless Accounting Division” – promoting open communication amongst employees.
Right: Fancy Bike racks – Instead of driving, Kakao’s employees are encouraged to bike office. As such, the firm portrays an image that considers the well-being of its stakeholders and as an environment-friendly or socially-responsible company.
(11) Cafe Talk – Total Rewards Branding
Kakao’s office cafe has not only full-time staffs, but also its own unique branding that extends to products and services. As its clever naming suggests, (again, in alignment with its product’s brand – Kakao Talk), the purpose of this space is clearly communicated to employees – simply, to Talk.
(12) Kakao Cafe – Resting Area
More pictures of the Cafe Talk. The resting area is connected to the service outlet of the cafe and offers a spacious room for employees to eat, drink, and simply TALK.