Review: The power of commitment

“Brand experience suggests that the process of decision-making for a particular brand does not start and end at the supermarket shelf (“should I buy it or shouldn’t I?”) but actually begins much earlier (ie: online, in discussion with friends) and ends much later (ie: using the brand, recycling it, etc.) for a much more “curated” approach to how a customer will experience the brand from first interaction to the end of its life.”

 

“………creating a sense of permanence and long-term commitment to customers has become a challenge. idea of reinvigoration, reinvention, and follow-through.”

 

“The brand experience is one of commitment. idea of reinvigoration, reinvention, and follow-through. The brand experience is one of commitment.”

 

 

http://landor.com/#!/talk/blog/the-power-of-commitment/

 

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