Tag Archives: Shilla

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Shilla Hotel’s Lack of Internal Branding

Shilla Hotel’s Lack of Internal Branding

  Claimed to be the nations’ most rewarded 5-star hotel, Shilla was praised for its exquisite mix of modern contemporary flare with traditional elegance, representing the best of Korea. However, the fame did not serve to its operational efforts. After the incident, some even demanded that the hotel should change its name, Shilla (a historic name of one of the

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