Social media has moved branding into the hands of individuals leaving corporations to participate in, rather than control, their own reputation. How do organizations respond in this rapidly changing environment without sacrificing customer loyalty and employee commitment? An integrated marketing and HR strategy. On Tuesday, July 22 at 10:00 a.m., Will Ruch, CEO at Versant, will moderate a webinar session with Julie Cole, vice president of marketing at ManpowerGroup North America, and Amy Rislov, CHRO at Aurora, on how the alignment between marketing’s messaging platforms and HR’s leadership in talent management enables an organization to successfully go-to-market in a way that:

Creates a competitive advantage and builds customer loyalty Aligns employees with business strategy, and attracts new talent to fuel business growth Makes its brand a talent magnet; engaging employees who reflect the brand in an authentic manner In addition to the two live speakers, you will also hear about the business value marketing and HR collaboration has brought to organizations such as: McDonald’s Philips Lincoln Financial Group Sartori

This webinar, BMA Milwaukee’s first, has been designed to provide marketing and HR professionals with new ways to think and invent their employee value proposition in alignment with the needs of +today’s talent pool. It will also shine a light on the fundamental connection between branding, reputation management via social media, talent management and business success.