The process involved in creating a unique name and image for a product in the consumers‘ mind, mainly through advertising campaigns with a consistent theme. Branding aims to establish a significant and differentiated presence in the market that attracts and retains loyal customers.
http://www.businessdictionary.com/definition/branding.html#ixzz1xqVEN8Gq
The marketing practice of creating a name, symbol or design that identifies and
differentiates a product from other product
http://www.entrepreneur.com/encyclopedia/term/82248.html
An identifying symbol, words, or mark that distinguishes a product or company from its competitors. Usually brands are registered (trademarked) with a regulatory authority and so cannot be used freely by other parties. For many products and companies, branding is an essential part of marketing.
http://www.investorwords.com/568/brand.html#ixzz1xqVcKfXU
The process of promoting a product or service by identifying it with a particular name or brand.
(The first known definition of branding was in 1970.)
http://www.merriam-webster.com/dictionary/branding
Distinguishing one firm’s products or services from another’s and of creating and maintaining an image that encourages confidence in the quality and performance of that firm’s products or services.
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