The process involved in creating a unique name and image for a product in the consumers‘ mind, mainly through advertising campaigns with a consistent theme. Branding aims to establish a significant and differentiated presence in the market that attracts and retains loyal customers.


The marketing practice of creating a name, symbol or design that identifies and
differentiates a product from other product


An identifying symbol, words, or mark that distinguishes a product or company from its competitors. Usually brands are registered (trademarked) with a regulatory authority and so cannot be used freely by other parties. For many products and companies, branding is an essential part of marketing.


The process of promoting a product or service by identifying it with a particular name or brand.
(The first known definition of branding was in 1970.)


Distinguishing one firm’s products or services from another’s and of creating and maintaining an image that encourages confidence in the quality and performance of that firm’s products or services.



Skip to toolbar